Recipient service
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Services and products offered by banks are directed to the individual customer and operators. Customer financial institutions must be aged over.
E-Banking focuses primarily on individual client. The main recipient of the service is the young generation. It is in their activity and openness to new technology banks place their hope. Much harder to convince the elderly to use in communicating with a bank of electronic tools. This is mainly to the lack of access to the types of channels, utartej opinion on the danger their transactions electronically, as well as psychological resistance to innovative uses. It is difficult to change the preferences of the elder generation, which is why the new access channels are normally recommended for young people.
Expression of concern to different banks are promoting a massive offer to students. Given the fact that this community is a large audience attractive from the point of view of a banking institution now they dedicate a large range of accounts. Unfortunately, not always promoted products are the best from the perspective of a young
student.